I grew up split about 1/2 and 1/2 between various towns in Kansas and Missouri. Most of my Kansas time was in and around Russell, Kansas, where I was also born. That small town is also right off of interstate 70, so... I saw a lot of billboards growing up. Honestly, they were the most interesting thing to see often, when we were on long trips... but now, long is a relative term. 30 miles to Hays was long, now, that is less than my commute to work...
I remember seeing signs for STUCKEYS, which advertised all sorts of delicious treats. I remember always secretly hoping we would stop there when I was little. We did, and it was just a boring convenience store.
I also remember seeing signs for Waffle House... visions of fluffy, delicious waffles made my mouth water. The thoughts, the hopes, the dreams... when we finally DID stop at a Waffle House, I was with my grandfather, after having driven to Missouri, to deliver my brother, David, to my mother's house in Cassville. We were on our way back to Virginia, when we stopped at Waffle House. It was a very sad let down...
I remember one black sign on the road in Missouri. It had a quote "I saw that." -God
HA! But back then I was like O.O 'yessss'
I also remember seeing all sorts of signs for South of the Border while driving from Virginia into the coastal areas of North or South Carolina. They have the BEST signs... but just like Stuckey's and Waffle House, South of the Border, is in fact, quite a let down.
So... now that I have spent some time thinking about it, in my experience, billboards over-promise and under deliver.
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